Golden Ticket

In 2022 for their Membersweek event, Adidas initiated a campaign bridging the physical and digital world with an opportunity for members to win CONFIRMED sneaker drops and extras through coded coordinates, scanning, branded key city events, art releases, and community involvement. The art direction, both physical and digital, invited users into “A world without L’s.”
Role: Art Direction / Print Design
Agency: Adidas STUDIO A
Creative Direction: Carolina Cwiklinska
Creative Lead: Robert Glad
Art Direction: Julian Williams
Artist: Vasya Kolotusha
Design: Aya Zahra
Copywriting: Clara Virieux
Animation: Federica Durzo

Producer: Dorothy Bany
Project Manager: Salome Rentsch
Portfolio Manager: Galini Zachou
Production Lead: Jess Reynolds